https://ftwdigital.com FTWDigital Wed, 26 Jan 2022 22:58:23 +0000 https://ftwdigital.com en https://ftwdigital.com/HOME Sun, 25 Apr 2021 13:32:14 +0000 FTWDigital https://ftwdigital.com/HOME Making the complex compelling <img width="800" height="449" width_o="800" height_o="449" data-src="https://freight.cargo.site/t/original/i/5ef6fd3b04d2e0a8fc31f572bf243f018fbe78b901c887adcf8316506a00aa2e/ezgif-7-f783640fec.gif" data-mid="131293062" border="0" src="https://freight.cargo.site/w/800/i/5ef6fd3b04d2e0a8fc31f572bf243f018fbe78b901c887adcf8316506a00aa2e/ezgif-7-f783640fec.gif" /> Race Zone <img width="701" height="394" width_o="701" height_o="394" data-src="https://freight.cargo.site/t/original/i/e2214547b9bd40c58bb4cfdd4d7312fddc2085cf32ee9175f80396fb25c4aa6f/ezgif-5-e219c3c881.gif" data-mid="131696665" border="0" src="https://freight.cargo.site/w/701/i/e2214547b9bd40c58bb4cfdd4d7312fddc2085cf32ee9175f80396fb25c4aa6f/ezgif-5-e219c3c881.gif" /> Bergdorf Goodman <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/1b9eef82b8ce63b1d375a093cc097b8ad925ccd28df0ccbbb50162aaa6de0d0b/Oil-Photo-Real-Test-Render-high_04.gif" data-mid="131287898" border="0" src="https://freight.cargo.site/w/1000/i/1b9eef82b8ce63b1d375a093cc097b8ad925ccd28df0ccbbb50162aaa6de0d0b/Oil-Photo-Real-Test-Render-high_04.gif" />Morgan Stanley <img width="800" height="448" width_o="800" height_o="448" data-src="https://freight.cargo.site/t/original/i/00014e05fb0cc0a1c263b95cb4102a5b82374163fe8a92748488bc9763f3f864/ezgif-7-ea5f2a2faf.gif" data-mid="131290655" border="0" src="https://freight.cargo.site/w/800/i/00014e05fb0cc0a1c263b95cb4102a5b82374163fe8a92748488bc9763f3f864/ezgif-7-ea5f2a2faf.gif" />Tate Modern - Explore Spaces <img width="640" height="360" width_o="640" height_o="360" data-src="https://freight.cargo.site/t/original/i/760b3982a85e378f27df4cc88f7fa2168831ddaceafe87ec5f822c6004756168/CITI.png" data-mid="131285433" border="0" src="https://freight.cargo.site/w/640/i/760b3982a85e378f27df4cc88f7fa2168831ddaceafe87ec5f822c6004756168/CITI.png" />Hudson Yards <img width="739" height="415" width_o="739" height_o="415" data-src="https://freight.cargo.site/t/original/i/b123004ea8851aa7bad68fc40b6a24c7b0f214109ca0e8f94767b0601dc73bd5/Tate-Modern-Timeline-Drips.gif" data-mid="131285751" border="0" src="https://freight.cargo.site/w/739/i/b123004ea8851aa7bad68fc40b6a24c7b0f214109ca0e8f94767b0601dc73bd5/Tate-Modern-Timeline-Drips.gif" />Tate Modern - Timeline https://ftwdigital.com/Spark-Race-Zone-1 Tue, 25 Jan 2022 19:15:38 +0000 FTWDigital https://ftwdigital.com/Spark-Race-Zone-1 Spark Race Zone CONTEXT Race Zone showcases the experience and technology of racing in the America’s Cup. With seven immersive zones you can; design and test your own AC75 boat, see wind and ocean current real-time data projection mapped on walls and floors, race on a custom built simulator, take an augmented reality (AR) selfie with the team or stand in a room with, a 360 view of being on the boat. We had the incredible opportunity of working alongside Emirates Team NZ, to really bring out all the advanced tech of world class racing, and put it at the fingertips of the general public. We designed it so all ages could really understand and engage with the highly advanced tech that goes into racing at this level. METRICSOver 200,000 visitors through in the first two months Two-week waiting list and 98% attendance in the first two months alone: unprecedented for a free exhibition 15 million+ social impressions TECH SPECSOver 60 PCs with varying processing power and graphics cards controlling the experiences and content Over 120 tablets and handsets for interaction and content display 8 x 10k projectors 7 x 75" screens 9 x 55" screens 38.7m2 of LED screen (15360mm (W) x 2520mm (H)) CASE STUDY WIND TUNNELProjection mapping a horizontal slice of the wind, using real-time data on the actual course. <img width="6000" height="3000" width_o="6000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/692eb84ab2865c4ff570edf1bf04239ceb86dd7bf1bf49b15d137436a8d607b8/Race-Zone-DA-Header-Image_1440x720px.jpg" data-mid="131425698" border="0" src="https://freight.cargo.site/w/1000/i/692eb84ab2865c4ff570edf1bf04239ceb86dd7bf1bf49b15d137436a8d607b8/Race-Zone-DA-Header-Image_1440x720px.jpg" /><img width="1200" height="300" width_o="1200" height_o="300" data-src="https://freight.cargo.site/t/original/i/7c55ee2d5c52dfb4d1b32feb679975dc4684dfd4aba7965c6526b55b956434f2/ezgif-5-c29b7cfcd3_02.gif" data-mid="131425364" border="0" src="https://freight.cargo.site/w/1000/i/7c55ee2d5c52dfb4d1b32feb679975dc4684dfd4aba7965c6526b55b956434f2/ezgif-5-c29b7cfcd3_02.gif" /> VIRTUAL FLY THROUGH EARLY COURSE SELECTION WIP This shows an early WIP of how the wind and current data would pick the course. This was projected onto the floor, straight after the wind tunnel, so the viewer could start understanding each aspect of racing. COURSE SELECTION There are five potential courses. The wind and current decide which course is optimum for racing that day. This shows that in real-time, going off 2K trillion calculations per second <img width="5711" height="3807" width_o="5711" height_o="3807" data-src="https://freight.cargo.site/t/original/i/624e19bc99743883c115765f75918dca65ca15de24d16f67333b13c60e71e93d/DSCF6047.jpg" data-mid="131401522" border="0" src="https://freight.cargo.site/w/1000/i/624e19bc99743883c115765f75918dca65ca15de24d16f67333b13c60e71e93d/DSCF6047.jpg" /> EARLY 360 CONCEPT DEVELOPMENT This was going to be a haptic VR experience, then Covid-19 hit. So we pivoted and went for a 360 experience where people could stand 6 feet apart, and still get the experience of being on the boat. 3D VIDEOPutting visitors on the boat using 360 cameras. <img width="1436" height="662" width_o="1436" height_o="662" data-src="https://freight.cargo.site/t/original/i/3e6b72cdfe5d21e4e75e995a5e068502cb99a77a46c5cccc4245c2a0e2788fa4/360.png" data-mid="131401523" border="0" src="https://freight.cargo.site/w/1000/i/3e6b72cdfe5d21e4e75e995a5e068502cb99a77a46c5cccc4245c2a0e2788fa4/360.png" /><img width="800" height="449" width_o="800" height_o="449" data-src="https://freight.cargo.site/t/original/i/35793fb2316fb8e131699ce4da36d3c456cef43e11bd21eaa6233d18f956b86e/ezgif-2-140e794b9f.gif" data-mid="131433287" border="0" src="https://freight.cargo.site/w/800/i/35793fb2316fb8e131699ce4da36d3c456cef43e11bd21eaa6233d18f956b86e/ezgif-2-140e794b9f.gif" /> EARLY WIP OF BOAT BUILDER UX OF BOAT BUILDER <img width="968" height="809" width_o="968" height_o="809" data-src="https://freight.cargo.site/t/original/i/786cdceac216063662f03835126d4e55f1e3ee4906e1cdd3ab9f4213ed8a15ec/Boat-Builder-UX.png" data-mid="131401525" border="0" src="https://freight.cargo.site/w/968/i/786cdceac216063662f03835126d4e55f1e3ee4906e1cdd3ab9f4213ed8a15ec/Boat-Builder-UX.png" /> 5G PORTAL - INSTAGRAMThe viewer can enter their profile and our algorithm pulls the highest trending pics and mixes with the viewers own profile, creating millions of impressions for the space <img width="5706" height="3804" width_o="5706" height_o="3804" data-src="https://freight.cargo.site/t/original/i/1f4a5e3071bb964fa8f797f565875d63164fe9d64b7c1a07c323db8a07416800/DSCF5973.jpg" data-mid="131401527" border="0" src="https://freight.cargo.site/w/1000/i/1f4a5e3071bb964fa8f797f565875d63164fe9d64b7c1a07c323db8a07416800/DSCF5973.jpg" /> <img width="8000" height="3587" width_o="8000" height_o="3587" data-src="https://freight.cargo.site/t/original/i/65b1c237ed10246634933c00b042df3155815029a94e6d71ccbde1dee05966d7/DA_RZ_HERO_1920x10805.jpg" data-mid="131401528" border="0" src="https://freight.cargo.site/w/1000/i/65b1c237ed10246634933c00b042df3155815029a94e6d71ccbde1dee05966d7/DA_RZ_HERO_1920x10805.jpg" /> RACE ZONE GUIDELINES We developed these to incorporate Sparks brand guidelines, while giving the space it’s own guidelines, so each station is unified in it’s approach to data. <img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/55b2cbb4d028b2015df5fd2f81326816bec12c89a3ad2e744cb376a73c026572/DA_RZ_HERO_1920x10804.jpg" data-mid="131401524" border="0" src="https://freight.cargo.site/w/1000/i/55b2cbb4d028b2015df5fd2f81326816bec12c89a3ad2e744cb376a73c026572/DA_RZ_HERO_1920x10804.jpg" /> RACE ZONE EXTERIOR Incorporating the brand guidelines <img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/5673b0c828990bdeae635884dbcd952761b28f4643758a1e7e3abd9e5091b328/DA_RZ_HERO_1920x10807.jpg" data-mid="131401526" border="0" src="https://freight.cargo.site/w/1000/i/5673b0c828990bdeae635884dbcd952761b28f4643758a1e7e3abd9e5091b328/DA_RZ_HERO_1920x10807.jpg" /> https://ftwdigital.com/Hudson-Yards-1 Wed, 26 Jan 2022 21:13:03 +0000 FTWDigital https://ftwdigital.com/Hudson-Yards-1 Hudson Yards CONTEXT A bespoke solution for over 100 digital screens in one of the largest private developments in US history. A system was created to provide the mixture of advertorial, visual and editorial content to the residents, visitors and workers of Hudson Yards. The content had to be a mixture of entertaining and informative, and that mixture was decided by the time of day and percentage of visitors to regulars. This project was made even more complex by the number of screens, different dimensions and sheer size of the campus. CASE STUDY NEWS FEED WIPRiffing on the days when the news was on paper, we developed a look that would be contemporary, elegant and fun <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/504f50906b61faf151326d59ddeaa6f6a8793f1ef2e771b7fede0b0465e28f1f/Hudson_Yards_CNN.001.jpeg" data-mid="131558084" border="0" src="https://freight.cargo.site/w/1000/i/504f50906b61faf151326d59ddeaa6f6a8793f1ef2e771b7fede0b0465e28f1f/Hudson_Yards_CNN.001.jpeg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/65beb227fd8dcb19e334435d74a6187eb20da79f56d24c3ec24a0b25e7f915b8/Hudson_Yards_CNN1.001.jpeg" data-mid="131558090" border="0" src="https://freight.cargo.site/w/1000/i/65beb227fd8dcb19e334435d74a6187eb20da79f56d24c3ec24a0b25e7f915b8/Hudson_Yards_CNN1.001.jpeg" /> HUDSON YARDS <img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/59d2654ee709ddcb3a7909a6097179bacde154a7b80aa74709ca9767308b71a6/D2vn8DtWsAIhs61.jpeg" data-mid="131558654" border="0" src="https://freight.cargo.site/w/1000/i/59d2654ee709ddcb3a7909a6097179bacde154a7b80aa74709ca9767308b71a6/D2vn8DtWsAIhs61.jpeg" /> CITI BIKE TESTUsing Citi Bike’s RSS feed to let people at Hudson Yards to know what bikes were available UBER TEST Using Uber’s RSS feed to let people know how many cars are nearby MOTION TESTShow busy areas throughout Hudson Yards https://ftwdigital.com/Tate-Modern-Explore-Spaces-1 Wed, 26 Jan 2022 19:11:09 +0000 FTWDigital https://ftwdigital.com/Tate-Modern-Explore-Spaces-1 Tate Modern - Explore Spaces CONTEXT Two majorly interactive installations. Everything from directional audio, movement detection and projection mapping, coupled with algorithms that sync this technology with the vast array of Tate Modern catalogue. These experiences walk the fine line of letting technology assist the experience as opposed to overshadow it. The design, tech and programming within these experiences is designed to let the viewer engage when needed and take space when wanted. METRICS Over 15,000 visitors per day Work by more than 300 artists from over 50 countries 17 million impressions CASE STUDY TATE MODERN <img width="1034" height="800" width_o="1034" height_o="800" data-src="https://freight.cargo.site/t/original/i/0815a610e8b84e9e65a055311699d7fc580166520444bdb0bcc2cfb73e709634/Switch.jpg" data-mid="131558678" border="0" src="https://freight.cargo.site/w/1000/i/0815a610e8b84e9e65a055311699d7fc580166520444bdb0bcc2cfb73e709634/Switch.jpg" /> ARCHITECTURAL SCHEMATICSDrafting sizes and distances to ensure an optimum experience <img width="1177" height="670" width_o="1177" height_o="670" data-src="https://freight.cargo.site/t/original/i/b05312cc3081b3f30e03bde1b9a7796c451ffe7e84e9b9bc07aa041828e0121b/Ergonomic-schematics.png" data-mid="131549914" border="0" src="https://freight.cargo.site/w/1000/i/b05312cc3081b3f30e03bde1b9a7796c451ffe7e84e9b9bc07aa041828e0121b/Ergonomic-schematics.png" /> TEXT HERELorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud <img width="3528" height="1983" width_o="3528" height_o="1983" data-src="https://freight.cargo.site/t/original/i/2804a16fd739b215e5f7ef94ac1c645c4ac3da025889581d4273871b88550b55/Screen-Shot-2022-01-26-at-3.33.04-PM.png" data-mid="131553214" border="0" src="https://freight.cargo.site/w/1000/i/2804a16fd739b215e5f7ef94ac1c645c4ac3da025889581d4273871b88550b55/Screen-Shot-2022-01-26-at-3.33.04-PM.png" /> <img width="3538" height="1990" width_o="3538" height_o="1990" data-src="https://freight.cargo.site/t/original/i/b07d7c0fd38a795d4cf525c5e31ca5fa05a19fb6f5c607b7ae7437d47698ef7f/Screen-Shot-2022-01-26-at-3.32.40-PM.png" data-mid="131551645" border="0" src="https://freight.cargo.site/w/1000/i/b07d7c0fd38a795d4cf525c5e31ca5fa05a19fb6f5c607b7ae7437d47698ef7f/Screen-Shot-2022-01-26-at-3.32.40-PM.png" /> 3D 1 TO 1 MOCK This 3D schematic shows the directional audio, the light spots and the projections, all mocked in 3D. This really helps understand every aspect in a 1:1 scale <img width="3538" height="1988" width_o="3538" height_o="1988" data-src="https://freight.cargo.site/t/original/i/fb415dca809b7654c4475c2913e441d7d9df733073d6a5e43e803c97c7c53b81/Screen-Shot-2022-01-26-at-3.35.02-PM.png" data-mid="131552080" border="0" src="https://freight.cargo.site/w/1000/i/fb415dca809b7654c4475c2913e441d7d9df733073d6a5e43e803c97c7c53b81/Screen-Shot-2022-01-26-at-3.35.02-PM.png" /> <img width="3530" height="1989" width_o="3530" height_o="1989" data-src="https://freight.cargo.site/t/original/i/336935bfb98520fc33504a0d9359de3dadc45a2380974ee2c4e3cc3dcd6b2cd3/Screen-Shot-2022-01-26-at-3.35.19-PM.png" data-mid="131553067" border="0" src="https://freight.cargo.site/w/1000/i/336935bfb98520fc33504a0d9359de3dadc45a2380974ee2c4e3cc3dcd6b2cd3/Screen-Shot-2022-01-26-at-3.35.19-PM.png" /> MOOD BOARDEarly exploration into functional design <img width="1436" height="811" width_o="1436" height_o="811" data-src="https://freight.cargo.site/t/original/i/40deb01e1dfc95ec2fda83ffd84053c80aca06552b794d79fe1ff1666c6abf16/Mood-Boards.png" data-mid="131553451" border="0" src="https://freight.cargo.site/w/1000/i/40deb01e1dfc95ec2fda83ffd84053c80aca06552b794d79fe1ff1666c6abf16/Mood-Boards.png" /> INTERNATIONAL ROOM WIP Building this experience in 3D to better understand the complexities https://ftwdigital.com/Tate-Modern-Timeline-1 Wed, 26 Jan 2022 21:41:37 +0000 FTWDigital https://ftwdigital.com/Tate-Modern-Timeline-1 Tate Modern - Timeline CONTEXT How do show the public a massive collection of over 3500 works by more than 750 artists, spanning 125 years; in an elegant and educational way? How do you then retain that interaction to help you learn about your audience? Build an interactive installation, that draws people to it, makes them want to engage with it. The content had to be a mixture of entertaining and informative, and that mixture was decided by the time of day and percentage of visitors to regulars. This project was made even more complex by the number of screens, different dimensions and sheer size of the campus. CASE STUDY TIMELINEThis is the initial sequence that the viewer would experience with the Timeline, it was designed to be calming and engaging. TIMELINE UXThis gives a representation of how the interaction with the Timeline works INSPIRATIONSara Fanelli's Timeline - This was the inspiration for the interactive installation <img width="1500" height="349" width_o="1500" height_o="349" data-src="https://freight.cargo.site/t/original/i/3a4ba146b0e673ad63a7c41bf5d23b9df0471d4fa8c8e7f4f628032ddb09d5e6/1_T10nfNTGa0VTfmM_lHVm_A.jpeg" data-mid="131562125" border="0" src="https://freight.cargo.site/w/1000/i/3a4ba146b0e673ad63a7c41bf5d23b9df0471d4fa8c8e7f4f628032ddb09d5e6/1_T10nfNTGa0VTfmM_lHVm_A.jpeg" /> <img width="10800" height="2160" width_o="10800" height_o="2160" data-src="https://freight.cargo.site/t/original/i/54017fd7a376fc80cf61c33863d05f8c4125b9d15a7e55932fe8927b04c780b0/stellar__2015_05_12__11_57_14.jpg" data-mid="131561526" border="0" src="https://freight.cargo.site/w/1000/i/54017fd7a376fc80cf61c33863d05f8c4125b9d15a7e55932fe8927b04c780b0/stellar__2015_05_12__11_57_14.jpg" /> <img width="10800" height="2160" width_o="10800" height_o="2160" data-src="https://freight.cargo.site/t/original/i/44a4d10ddaa6f2885a433edaf26e047a5609f0a3757921704fd3ea170ee1c99a/stellar__2015_05_12__11_59_49.jpg" data-mid="131561510" border="0" src="https://freight.cargo.site/w/1000/i/44a4d10ddaa6f2885a433edaf26e047a5609f0a3757921704fd3ea170ee1c99a/stellar__2015_05_12__11_59_49.jpg" /> <img width="10800" height="2160" width_o="10800" height_o="2160" data-src="https://freight.cargo.site/t/original/i/3ece252cb301da179656141ce48bc681459753a7c106875b7f0fac7a9acaf326/stellar__2015_05_12__11_58_28.jpg" data-mid="131561507" border="0" src="https://freight.cargo.site/w/1000/i/3ece252cb301da179656141ce48bc681459753a7c106875b7f0fac7a9acaf326/stellar__2015_05_12__11_58_28.jpg" /> <img width="10800" height="2160" width_o="10800" height_o="2160" data-src="https://freight.cargo.site/t/original/i/4965f85af40ff415446d53d0479588fd73c26703d380e6c08863080a4958f38d/stellar__2015_05_12__11_58_06.jpg" data-mid="131561511" border="0" src="https://freight.cargo.site/w/1000/i/4965f85af40ff415446d53d0479588fd73c26703d380e6c08863080a4958f38d/stellar__2015_05_12__11_58_06.jpg" /> TIMELINE ARTISTSOver 3,500 artists work were represented on the Timeline. <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/a7200dd65b0957c4531dc463897071d35d899c6378c0a45ff0b5a3686fcbf0c4/maxresdefault.jpeg" data-mid="131561925" border="0" src="https://freight.cargo.site/w/1000/i/a7200dd65b0957c4531dc463897071d35d899c6378c0a45ff0b5a3686fcbf0c4/maxresdefault.jpeg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8c59e3544a0503053dab48cd745d62f152d30213ae36f3ba07e69e8cea905252/tate_blue.jpeg" data-mid="131561929" border="0" src="https://freight.cargo.site/w/1000/i/8c59e3544a0503053dab48cd745d62f152d30213ae36f3ba07e69e8cea905252/tate_blue.jpeg" /> https://ftwdigital.com/Morgan-Stanley-1 Wed, 26 Jan 2022 01:23:52 +0000 FTWDigital https://ftwdigital.com/Morgan-Stanley-1 Morgan Stanley Digital Signage CONTEXT As part of Morgan Stanley’s rebranding initiative, they wanted to show their digital prowess by rethinking their iconic tickers at their Times Square global headquarters. We were brought on with a blank brief of making this the most advanced system that can show the depth of Morgan Stanley’s work and their expert understanding of financial data, while creating a show stopping visual experience.We to their existing brand guidelines and re-tweaked them with motion and the unique canvas in mind. We built a system that allowed for real-time data, templates that Morgan Stanley’s marketing team could create content and the content we designed and animated. The system we designed and built, had to deliver over 2000 pieces of cinematic, photo real 3D animation, animating real-time data, along with creative content EVERY DAY; across 13,000 sq ft, on very unique canvases. This had ever been done before. It is both highly technical and highly visual. METRICSOver 2000 pieces of content per day 7 Media Canvases, making 13,000 sq feet, 3 stories tall 4,144,743,676 kilobytes of data processing through the content management system per day <img width="3072" height="741" width_o="3072" height_o="741" data-src="https://freight.cargo.site/t/original/i/6d8f2983d03e191a2c2d6a92454009d756606d80526b32d1be97d7679ec44840/Oil_Light_Refs.jpg" data-mid="131441504" border="0" src="https://freight.cargo.site/w/1000/i/6d8f2983d03e191a2c2d6a92454009d756606d80526b32d1be97d7679ec44840/Oil_Light_Refs.jpg" /> CASE STUDY CANVAS GRID This illustrates the grid of the canvas, informing all graphic elements of our work. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/57457892cd7a055bb7edc9d1964a2d3ae8fad223ecd21806a00f6304cb82653a/MS-technical-master-slider.jpg" data-mid="131443023" border="0" src="https://freight.cargo.site/w/1000/i/57457892cd7a055bb7edc9d1964a2d3ae8fad223ecd21806a00f6304cb82653a/MS-technical-master-slider.jpg" /> 3D PHOTO REAL GOLD WIP OIL PHOTO REAL 3D DESIGN WIPEstablishing the look and motion of the 3D real animation 3D PHOTO REAL OIL WIP TESTMarrying the photo real 3D, the real-time data and the seven screens that made up 13,000 sq feet. A lot of moving parts to make look elegant. <img width="4455" height="2553" width_o="4455" height_o="2553" data-src="https://freight.cargo.site/t/original/i/e1ef6d7e5074e4ca9ef1b053be70980b2afdf7f94ad62d26f47eb70fd8a199cd/MS_Presentation_mechanical11.jpg" data-mid="131444179" border="0" src="https://freight.cargo.site/w/1000/i/e1ef6d7e5074e4ca9ef1b053be70980b2afdf7f94ad62d26f47eb70fd8a199cd/MS_Presentation_mechanical11.jpg" /> <img width="4461" height="2541" width_o="4461" height_o="2541" data-src="https://freight.cargo.site/t/original/i/4a6bc28761348ad9f370c64749b90eeae9c31ea7ef291329a3dd7786732a8b40/MS_Presentation_mechanical8.jpg" data-mid="131444185" border="0" src="https://freight.cargo.site/w/1000/i/4a6bc28761348ad9f370c64749b90eeae9c31ea7ef291329a3dd7786732a8b40/MS_Presentation_mechanical8.jpg" /> <img width="4475" height="2560" width_o="4475" height_o="2560" data-src="https://freight.cargo.site/t/original/i/c036d88aecf3e95f7a9bc2da453326c3d49cfa10ea42bd531686277c54ef6074/MS_Presentation_mechanical23.jpg" data-mid="131444407" border="0" src="https://freight.cargo.site/w/1000/i/c036d88aecf3e95f7a9bc2da453326c3d49cfa10ea42bd531686277c54ef6074/MS_Presentation_mechanical23.jpg" /> <img width="4458" height="2553" width_o="4458" height_o="2553" data-src="https://freight.cargo.site/t/original/i/2a861d615e06fb8320a484f3e91a705844cbc062880412a09a37ffd181d5d1af/MS_Presentation_mechanical9.jpg" data-mid="131537842" border="0" src="https://freight.cargo.site/w/1000/i/2a861d615e06fb8320a484f3e91a705844cbc062880412a09a37ffd181d5d1af/MS_Presentation_mechanical9.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0369f9d66dd338e1b98def0c2d1bc7c4023127df1a1256585642f0b5a7d466b9/morgan__2015_08_13__14_27_58.jpg" data-mid="131539360" border="0" src="https://freight.cargo.site/w/1000/i/0369f9d66dd338e1b98def0c2d1bc7c4023127df1a1256585642f0b5a7d466b9/morgan__2015_08_13__14_27_58.jpg" /> FOREIGN EXCHANGE WIPWe needed to test speed and legibility, as the canvas is half a city block. LOGO TREATMENTWe designed and animated hundreds of logo interstitials as palate cleansers from the real-time data animations. <img width="4466" height="2561" width_o="4466" height_o="2561" data-src="https://freight.cargo.site/t/original/i/598e731ec53cd0c270f7779f3605eb7ea1992f5a1b4b911e17a9ffa73970ac4f/MS_Presentation_mechanical.jpg" data-mid="131444148" border="0" src="https://freight.cargo.site/w/1000/i/598e731ec53cd0c270f7779f3605eb7ea1992f5a1b4b911e17a9ffa73970ac4f/MS_Presentation_mechanical.jpg" /> <img width="4548" height="2410" width_o="4548" height_o="2410" data-src="https://freight.cargo.site/t/original/i/20555e5bd56dcc966c737343c2054974d8b943003f8cbe54cbc71ef5e8a2f3eb/Logos_Plexus_Master_All.jpg" data-mid="131444196" border="0" src="https://freight.cargo.site/w/1000/i/20555e5bd56dcc966c737343c2054974d8b943003f8cbe54cbc71ef5e8a2f3eb/Logos_Plexus_Master_All.jpg" /> https://ftwdigital.com/Bergdorf-Goodman-1 Wed, 26 Jan 2022 18:05:14 +0000 FTWDigital https://ftwdigital.com/Bergdorf-Goodman-1 Bergdorf Goodman CONTEXT To really bring awareness of Bergdorf’s increased digital footprint of a new site and app, we came up with the strategy to make their most public asset fully digital, the famous Bergdorf Goodman windows on fifth avenue of New York. The most apt time for this was Fashion Week, so we could leverage all the partnerships that Bergdorf does during fashion week, therefore increasing the social footprint of this endeavor exponentially, and providing high ROI. We had to design for Bergdorf, and all the fashion brands that were involved i.e. YSL, Thom Browne. We wanted to make it fun and interactive to really engage with the high foot traffic that goes past these huge windows every day. The screens were all run through a central system, to give single or collective control, to really interact with the audience. We created enough original content to run for 24/7 for all of Fashion Week. METRICS Over 300% increase in website traffic 1.3 million APP downloads 35+ million impressions&nbsp; CASE STUDY WINDOW DIMENSIONS <img width="1192" height="439" width_o="1192" height_o="439" data-src="https://freight.cargo.site/t/original/i/d8742399179d0dc32833d9d3f0a8b6d3ffd66e63ec5aa11d09ae1685b71e2074/Aspect-Ratio.png" data-mid="131543133" border="0" src="https://freight.cargo.site/w/1000/i/d8742399179d0dc32833d9d3f0a8b6d3ffd66e63ec5aa11d09ae1685b71e2074/Aspect-Ratio.png" /> BERGDORF WINDOW TESTPlaying with depth, speed photo real 3D, based on the strategy of increasing the social media footprint of Bergdorf. TRACKING TESTTesting different forms of animation that would interact with the passerby. There were 4 cameras placed in each window to help maximize interactivity 3D LOGO TREATMENTWe designed this content to be fun, interactive with a digital overtone, to point to the new digital footprint of Bergdorf Goodman. THOM BROWNE DESIGN DEVELOPMENTEarly design work, with mock in situ, to really help the approval process across the multiple partners on a short timeline. <img width="3542" height="2112" width_o="3542" height_o="2112" data-src="https://freight.cargo.site/t/original/i/3e59c6e0d08f4168b5a7da57eb7a4863cc80127bbb74486e4f5a41a57dcb414f/PG3.jpg" data-mid="131544089" border="0" src="https://freight.cargo.site/w/1000/i/3e59c6e0d08f4168b5a7da57eb7a4863cc80127bbb74486e4f5a41a57dcb414f/PG3.jpg" /> MARC JACOBS DESIGN MOCKS <img width="606" height="580" width_o="606" height_o="580" data-src="https://freight.cargo.site/t/original/i/2c4771bbb6d6b9ebf54528780fecb6db60452953752a5d26923583abe859a3cf/MJ-Development.png" data-mid="131544131" border="0" src="https://freight.cargo.site/w/606/i/2c4771bbb6d6b9ebf54528780fecb6db60452953752a5d26923583abe859a3cf/MJ-Development.png" /> FLY THROUGHA quick fly through of some of the content created for the launch. <img width="640" height="360" width_o="640" height_o="360" data-src="https://freight.cargo.site/t/original/i/37ec9d49427202b5cc14de2df1d86a63b93cf801a907eac85f85744ce8e07e81/Bergdorf-Goodman-Digital-Windows---Interactive-_-Design-_-Content-low.gif" data-mid="131544041" border="0" src="https://freight.cargo.site/w/640/i/37ec9d49427202b5cc14de2df1d86a63b93cf801a907eac85f85744ce8e07e81/Bergdorf-Goodman-Digital-Windows---Interactive-_-Design-_-Content-low.gif" /> https://ftwdigital.com/ABOUT Sun, 25 Apr 2021 13:32:17 +0000 FTWDigital https://ftwdigital.com/ABOUT Data &gt; Design &gt; Technology We leverage the power of data to create a dialogue with audiences. An exchange that entertains and informs while learning at the same time. Our process is simple: - It starts with the audience, which then drives the strategy. - We execute within experiential guidelines through data, design to technology. - Then test, refine, and implement. https://ftwdigital.com/CONTACT Tue, 25 May 2021 02:00:08 +0000 FTWDigital https://ftwdigital.com/CONTACT Let’s Chat CONTACT US info@FTWdigital.com+1-646-812-3305 FOLLOW US Instagram https://ftwdigital.com/awards Wed, 26 Jan 2022 22:58:23 +0000 FTWDigital https://ftwdigital.com/awards <img width="621" height="299" width_o="621" height_o="299" data-src="https://freight.cargo.site/t/original/i/f8e565d2dd5363c80c1c4ebc28b61fe657f1bfb0d30187af316b5baadc134a2d/60-603134_cannes-lion-logo-white.png" data-mid="131603195" border="0" data-scale="64" src="https://freight.cargo.site/w/621/i/f8e565d2dd5363c80c1c4ebc28b61fe657f1bfb0d30187af316b5baadc134a2d/60-603134_cannes-lion-logo-white.png" /> <img width="645" height="441" width_o="645" height_o="441" data-src="https://freight.cargo.site/t/original/i/dda4c47a3d7a3e5107693dfc09eb39be598ba1cf89cda711cea9ce0db773cb08/lia-logo.png" data-mid="131699190" border="0" data-scale="64" src="https://freight.cargo.site/w/645/i/dda4c47a3d7a3e5107693dfc09eb39be598ba1cf89cda711cea9ce0db773cb08/lia-logo.png" /> <img width="277" height="320" width_o="277" height_o="320" data-src="https://freight.cargo.site/t/original/i/2f3b611375ba7497a7427e31b2f80ef9c2a32744f3c7ff4522298a6821e42c7a/PngItem_5892247.png" data-mid="131699556" border="0" data-scale="51" src="https://freight.cargo.site/w/277/i/2f3b611375ba7497a7427e31b2f80ef9c2a32744f3c7ff4522298a6821e42c7a/PngItem_5892247.png" /> <img width="1870" height="1348" width_o="1870" height_o="1348" data-src="https://freight.cargo.site/t/original/i/c592a1b2bd3e094222a28b3eea3e2c860483033ad739edc58ae720ddd425cba0/Screen-Shot-2022-01-26-at-11.29.35-PM.png" data-mid="131701218" border="0" data-scale="80" src="https://freight.cargo.site/w/1000/i/c592a1b2bd3e094222a28b3eea3e2c860483033ad739edc58ae720ddd425cba0/Screen-Shot-2022-01-26-at-11.29.35-PM.png" /> <img width="225" height="225" width_o="225" height_o="225" data-src="https://freight.cargo.site/t/original/i/7b990f6a3a82e6323de91c828725d1cfc671a8e44a703e935749eca12b7e86cc/download.png" data-mid="131699823" border="0" data-scale="71" src="https://freight.cargo.site/w/225/i/7b990f6a3a82e6323de91c828725d1cfc671a8e44a703e935749eca12b7e86cc/download.png" /> <img width="332" height="152" width_o="332" height_o="152" data-src="https://freight.cargo.site/t/original/i/ad5131219c017089be23551dc5552bf5c0a24b5756913f00dfcb51c78ffb9567/download-1.png" data-mid="131699946" border="0" data-scale="80" src="https://freight.cargo.site/w/332/i/ad5131219c017089be23551dc5552bf5c0a24b5756913f00dfcb51c78ffb9567/download-1.png" /> <img width="350" height="200" width_o="350" height_o="200" data-src="https://freight.cargo.site/t/original/i/c72e3eb8cfa21631bb93b9986cc041497cf73baf797f606608656763778dab7d/award4.png" data-mid="131699733" border="0" data-scale="90" src="https://freight.cargo.site/w/350/i/c72e3eb8cfa21631bb93b9986cc041497cf73baf797f606608656763778dab7d/award4.png" /> Cannes LionsLondon International AwardsD&amp;AD Design AIOPDesign Week AwardsShark Awards Kinsale International Festival The Drum Dream Awards Finallist 2015